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Italian premium automotive brand joins Citi, Rolex for the Presidents Cup
The PGA TOUR announced today that Italian premium automotive brand Alfa Romeo has become the third Global Partner of the Presidents Cup, joining Citi and Rolex. Alfa Romeo will be prominently represented when the biennial competition resumes the week of September 26-October 1 at Liberty National Golf Club in Jersey City, New Jersey. The partnership will showcase Alfa Romeo’s exciting series of new model launches including the all-new Alfa Romeo Stelvio, which will mark its arrival in the U.S. this year, and the all-new Alfa Romeo Giulia. Also featured as part of the Alfa Romeo line-up will be the Alfa Romeo 4C Coupe and 4C Spider.
As a Global Partner, Alfa Romeo will gain exposure through PGA TOUR media and marketing assets, including advertising and in-program enhancements on Golf Channel and NBC during television coverage of the Presidents Cup; onsite branding and hospitality; and extensive exposure on TOUR-related media, including PGATOUR.COM, PresidentsCup.com and other digital properties. Alfa Romeo will also have brand exposure at the Presidents Cup Fan Experience, located at the Oculus at the World Trade Center, in New York City.
“We are very excited to welcome such an iconic global brand as a new Global Partner of the Presidents Cup,” said Charlie Zink, Chairman of the Presidents Cup. “Alfa Romeo’s reputation for excellence, innovation and its distinguished history in auto racing make it an ideal fit for a premier international team event featuring the best golfers in the world. Alfa Romeo is seeing increasing presence on a global stage and we couldn’t be more thrilled that they have selected the Presidents Cup as a premier partner in the positioning and evolution of their momentous brand.”
“Precision and the ability to adapt to any situation, whether on the Nürburgring or on the grounds of Liberty National golf course, are elements driving to success shared by both Alfa Romeo and members of the PGA TOUR,” said Reid Bigland, Head of Alfa Romeo. “Our partnership with the PGA TOUR and the Presidents Cup fittingly aligns the brand with the world’s best golfers whose desire to compete furthers passion for both the game and Alfa Romeo.”
The 12th Presidents Cup will be held for the first time in the New York Metropolitan area following its historic 2015 staging in South Korea, which resulted in a thrilling 15½-14½ victory by the U.S. Team at Jack Nicklaus Golf Club Korea in Songdo IBD, Incheon City. The Presidents Cup’s first appearance in Asia drew more than 100,000 spectators, nearly 1 million social media engagements and 1.1 billion social media impressions.
The U.S. now holds a 9-1-1 lead with first-time U.S. Team Captain Steve Stricker going against returning International Team Captain Nick Price. Also for the first time, there will be four captain’s assistants for each team: Stricker will be assisted by Fred Couples, Jim Furyk, Davis Love III and Tiger Woods; Price will have Ernie Els, Tony Johnstone, Geoff Ogilvy and Mike Weir.
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